BRAND: CASTLE LAGER
CAMPAIGN: BRAAI O'CLOCK
IDEA: Braais are about more than just fire and vleis. they are occasions that can happen at any moment. All you need are fire, friends and castle lager.
So we created a platform that showcases how people come together through the braai occasion with castle lager. we utilized archetypes and the moments around our beer at braais, familiar to millions of south. Africans, positioning castle lager as the beer that brings everything together.
*Please note the radios are pilots
